Transforming Marketing Through
Founder and Chief Marketing Officer at Spirit Works AI
About
A strategic mind who unites creativity, analytics, and AI to build brands that thrive in the digital era.
Strategic Growth Through Integrated Marketing
I build and launch brand identities for next-generation managed service providers, emphasizing AI-driven solutions and automated marketing strategies. My extensive experience spans digital and thought-leadership content strategy, product marketing, and branding , consistently driving revenue and pipeline growth.
At ConnectiveRx, I achieved $24M in marketing-generated revenue (51% YoY growth) and increased marketing qualified leads by 47% YoY through innovative go-to-market strategy, ABM content hubs, and content strategy. Earlier, at Decision Resources Group, I implemented SEO optimization that resulted in a 132% increase in organic web traffic and tripled marketing-generated revenue.
I specialize in establishing brands as industry leaders. Every initiative combines market research, competitive intelligence, and data-driven insights to deliver measurable results.
Strategic Process
Discover
Deep market research and audience insights
Define
Strategic positioning and messaging
Design
Creative execution and campaign architecture
Deploy
Launch across channels with precision
Optimize
Data-driven iteration and scaling
Every great campaign starts with strategy — the rest is storytelling.
Portfolio
Strategic campaigns and initiatives with measurable results
Defining the Voice and Vision of Spirit Works AI
Creative and strategic lead for Spirit Works AI — shaped the brand, voice, and website design into a unified modern experience.
ConnectiveRx Website & Brand Relaunch
Led the full redesign and migration of ConnectiveRx.com — writing all copy, refining the brand voice, and guiding design for a modern, patient-centered experience.
DRG MedTech Solution Page Redefinition
Led content strategy and messaging refresh for DRG’s MedTech vertical — clarifying offerings and strengthening brand positioning through a unified, user-focused solution page.
Strategic Impact
Data-driven results that speak for themselves
Marketing Revenue
YoY Growth
MQL Increase
Organic Traffic Growth
Career Evolution
Spirit Works AI
Founder and Chief Marketing Officer
- •Built and launched brand identity as next-generation MSP emphasizing AI-driven solutions
- •Developed go-to-market strategy for AI-enabled legacy application modernization
- •Authored thought leadership content including eBooks and industry-specific trend insights
ConnectiveRx
Senior Manager, Marketing Strategy
- •Achieved $24M in marketing-generated revenue (51% YoY) and $37M pipeline (18% YoY)
- •Increased marketing qualified leads by 47% YoY through CRM strategy and ABM content hubs
- •Improved thought leadership engagement by 20% YoY
Decision Resources Group
Marketing Manager
- •Increased organic web traffic by 132%, social interactions by 129%, and thought leadership content by 250%
- •Exceeded marketing revenue goals, achieving $1M annually and tripling pre-2017 revenue
- •Spearheaded comprehensive digital marketing plan including portfolio rebranding and customer journey mapping
Informa (formerly Elsevier)
Marketing Communications Manager
- •Promoted nearly 30 products across pharma, MedTech, and consumer/personal care industries
- •Achieved average 10% marketing revenue growth YoY through strategic SEO, email campaigns, and thought leadership
- •Built and launched marketing strategy for two new product launches and five product rebranding efforts
Recognition & Testimonials
What industry leaders say about working together
Partnering with Jennifer at ConnectiveRx was a pleasure. She constantly brought creative ways to design marketing automation that advanced the customer journey and backed every decision with data to move MQLs into SQLs. Her can-do mindset and patience made every working session productive.
Jessica Hosey, MS
Marketing Strategist & HubSpot Consultant at ConnectiveRx
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